Client
Rosendahl
Type
E-Commerce
Work
Art Direction  |  UX    |  Structure  |  Experience

It was a great honor (and a significant task) to build design systems, brand communication, and a structure that could encompass and unite a wide portfolio of Danish design icons.
These icons include Kay Bojesen, Kähler, Holmegaard, Rosendahl, Lyngby Porcelæn, Juna, and Arne Jacobsens Clocks which would all exist under the Rosendahl umbrella.

The resulting brand site and e-commerce platform adhere to Rosendahl's design principles while effectively conveying the unique stories and messages of each individual brand.

Handvaerk

Ceramics.
Full of creativity
and life.
Allways handmade.
Allways authentic.

5th element

Rosendahl wanted a 5th element for their top brands.
Together with Rosendahl, we developed these 5 elements that support their values.

Holmegaard_5element_01

Holmegaard 5th element.
Colors behind frosted glass

Kaehler_5element

Kähler 5th element.
Products in watercolor and
brush strokes behind words

ROS_5element

Rosendahl 5th element.
Iconic lines from their glass

Kay_5element_01

Kay Bojesen 5th element.
Organic, alive and in motion

LG
Produktkort_02
ROS_karaffel

Rosendahl.
Timeless Danish design for everyday moments


sendanja@gmail.com
+45 31 46 50 08
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