It was a great honor (and a significant task) to build design systems, brand communication, and a structure that could encompass and unite a wide portfolio of Danish design icons.
These icons include Kay Bojesen, Kähler, Holmegaard, Rosendahl, Lyngby Porcelæn, Juna, and Arne Jacobsens Clocks which would all exist under the Rosendahl umbrella.
The resulting brand site and e-commerce platform adhere to Rosendahl's design principles while effectively conveying the unique stories and messages of each individual brand.
Ceramics.
Full of creativity
and life.
Allways handmade.
Allways authentic.
5th element
Rosendahl wanted a 5th element for their top brands.
Together with Rosendahl, we developed these 5 elements that support their values.
Holmegaard 5th element.
Colors behind frosted glass
Kähler 5th element.
Products in watercolor and
brush strokes behind words
Rosendahl 5th element.
Iconic lines from their glass
Kay Bojesen 5th element.
Organic, alive and in motion